“Not what you know, but who you know.”

If you search online for business tips, you will find plenty. But what I love about these in-depth interviews is the concrete and complex detail that emerge from the rough-and-tumble experiences of ordinary people who boldly seized their ideas and found a way to “will the sucker into existence”. Each person draws on strategies unique to their context….

Temple of Knowledge

Little Prayer Shop August is the month of the 7th month of the lunar calendar for Buddhists and Taoists. The gates of the Afterlife open and ghosts of the dead return to Earth to linger among the living. Families make offerings to appease the souls of the dead and pray for their well-being in the Underworld, and…

Doll Me Up (Chapter 5): Family Life

People living in the Arctic region have about a thousand words for “snow” because they are sensitive to the quality of snow for everyday decisions like sledding, catching seals, building houses, and so on. Meanwhile, Singaporeans have a colourful package of words to describe the weather such as “damn hot” “super hot” “so hot cannot take it”…

Doll Me Up (Chapter 3): Marketing

Nazlin Hilal, founder of Doll Me Up Cosmetics, shares some strategies that she uses to ‘put wheels on her business’ and sustain spectacular standards of service. Nazlin has a warm and affectionate personality, so it’s easy to see why people like her: she is sincere about providing value to her customers, and has a lovely way of…

Doll Me Up (Chapter 2): Creating a product and brand

CREATING A BRAND Nazlin Hilal realised quite early that she needed a “brand” to propel her growth in the cosmetic business. When we imagine a brand, we usually imagine a giant household name such as Nike. However, small businesses can also create a brand, even if the brand is their personal reputation that helps them…

Doll Me Up (Chapter 1): Starting a business

We wish it were easier, but there is no zipline to our dreams. Our reality is a messy terrain of endless adaptation, and we have to zig-zag through a world riddled with risk. The adventure of starting your own project — and then starting your own business — seems daunting, but it beckons flirtatiously to those with…

Doll Me Up: Introducing Nazlin Hilal

I’m sitting across the table and watching Nazlin handle one of the toughest negotiators in her studio. “Danish. You need to listen to this.” Danish eyes her confidently, and does not relent. I watch as he ponders his next strategic move, peering from the back of her chair where she cannot see him directly. “Oh Danish, I’m in the…

Little Red Dot

Get ready for Singapore! An island, a city, a state, a nation. When the nation was mocked for being a “little red dot” because you can hardly see its territory on the global map, Singaporeans took this mockery in stride and transformed the moniker into a fashionable brand name: “Little Red Dot”. One might even…

Everyday is a new day

Nova is a shopkeeper at Lexington Market in Baltimore. He shares his advice for dealing with the vagaries of business. “Every day is a new day! Don’t be discouraged. Just because something didn’t go right one day doesn’t mean it won’t go right tomorrow. Come back, and try again.”

Come along for the journey!

Shopkeeper Stories is all about people who bring their creative energy to our cities with their small businesses! Join us on Facebook, Instagram, or Twitter (@ShopkeeperStory) – wherever you might be – so that you can see the latest photoshoots as they happen, and we’ll let you know when we’re in your city! Be dazzled, learn something new, and…

Mud & Metal

When you’ve been in the art and jewelry business in Baltimore for almost 20 years like Carol, you witness changes in the way people relate to one another. She observes: “There’s been a shift in what material things mean: we are buying less gifts for one another, and putting more money into learning, and being…