“If the stock is stuck, our cash is stuck.”

Two book lovers named Shannon and Mike fell in love with the idea of starting a bookshop together in 2009— and they did it. Ten years later, their shop is an iconic destination for other book lovers, and they even started a second brand. Shannon walks us through the life of a business owner in…

Expand your small business gradually

Turning a hobby into a retirement business “This is just a way to pass my old age.” Salim Buang is in his 60s and turned his hobby into a small business after getting retrenched during the 2008 economic crisis. His shop feels like a treasure trove of wooden crafts, jewellery, and collectable items that he…

Angry Birds don’t like advice

Angry Birds needs no introduction, and neither does Peter Vesterbacka, the creator of the massively popular game from the Finnish company Rovio Entertainment. I had a chance to attend a power-packed conference called InnovFest unBound that featured all-star speakers sharing concrete insights from their numerous touchpoints with entrepreneurship. Peter Vesterbacka is an incredibly approachable and friendly guy (how can you…

Fast Lane

Shirley stood out in bright pink while working amidst motorcycles and vehicle equipment. How did she enter this trade? “My grandfather sold bicycles, my father sold motorcycles, my brother is doing repairs, and we also make license plates. My son talks to the dealers.” I asked whether she rides a motorbike and she shook her…

Doll Me Up (Chapter 4): Growing Up

It come as no surprise to learn that businesses are constantly reinventing themselves to stay relevant, where “brick-and-mortars” are becoming “click-and-mortars” and fresh strategies are needed to remain valuable — those who cling stubbornly to routines from the past are quick to go extinct. A prominent businessman in Singapore, Dr Theyvandran, put it bluntly. “A business cannot stay…

Doll Me Up (Chapter 3): Marketing

Nazlin Hilal, founder of Doll Me Up Cosmetics, shares some strategies that she uses to ‘put wheels on her business’ and sustain spectacular standards of service. Nazlin has a warm and affectionate personality, so it’s easy to see why people like her: she is sincere about providing value to her customers, and has a lovely way of…

Doll Me Up (Chapter 2): Creating a product and brand

CREATING A BRAND Nazlin Hilal realised quite early that she needed a “brand” to propel her growth in the cosmetic business. When we imagine a brand, we usually imagine a giant household name such as Nike. However, small businesses can also create a brand, even if the brand is their personal reputation that helps them…

Doll Me Up (Chapter 1): Starting a business

We wish it were easier, but there is no zipline to our dreams. Our reality is a messy terrain of endless adaptation, and we have to zig-zag through a world riddled with risk. The adventure of starting your own project — and then starting your own business — seems daunting, but it beckons flirtatiously to those with…

Doll Me Up: Introducing Nazlin Hilal

I’m sitting across the table and watching Nazlin handle one of the toughest negotiators in her studio. “Danish. You need to listen to this.” Danish eyes her confidently, and does not relent. I watch as he ponders his next strategic move, peering from the back of her chair where she cannot see him directly. “Oh Danish, I’m in the…