Tag: marketing strategy
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Angry Birds don’t like advice
Angry Birds needs no introduction, and neither does Peter Vesterbacka, the creator of the massively popular game from the Finnish company Rovio Entertainment. I had a chance to attend a power-packed conference called InnovFest unBound that featured all-star speakers sharing concrete insights from their numerous touchpoints with entrepreneurship. Peter Vesterbacka is an incredibly approachable and friendly guy (how can you…
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Intellectual Property
Murgiana Haq started her own law firm in 1997 and was later joined by her daughters, Tasneem and Ferzana, who are similarly accomplished in IP law. Today, the trio manage an impressive portfolio fanning multinationals and small enterprises in Singapore and across the world. In this interview, the Haqs share their approach to starting and…
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Practical tips to your first 10,000 users
Like a bright-eyed child sprinting around gleefully and exclaiming – “Look at this! Look at this!” – entrepreneurs who design something cool naturally want to tell it (and sell it) to the world. And then begins the long gruelling journey of discovering that not everyone cares, and embarking on the path of improving your proposition…
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Two strategies to stand out: specialization and spectacular service
Why we love flowers Things are “just things” – plain physical objects that clutter our material world. However, humans are obsessed with attaching deeper meaning to objects, and corporate powers often manipulate us into believing these stories of significance. For instance, De Beers released a viral marketing slogan “Diamonds are forever” to persuade us that…
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Doll Me Up (Chapter 3): Marketing
Nazlin Hilal, founder of Doll Me Up Cosmetics, shares some strategies that she uses to ‘put wheels on her business’ and sustain spectacular standards of service. Nazlin has a warm and affectionate personality, so it’s easy to see why people like her: she is sincere about providing value to her customers, and has a lovely way of…
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Doll Me Up (Chapter 2): Creating a product and brand
The peril of neglecting branding: don’t let others define you Nazlin Hilal realised quite early that she needed a “brand” to propel her growth in the cosmetic business. When we imagine a brand, we usually imagine a giant household name such as Nike. However, small businesses can also create a brand, even if the brand…
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His-Story of the USA
Christian is a walking Wikipedia! He can narrate the historical context for everything in his shop like a true storyteller. His journey in the antique industry began in his 20s when he got hooked on the history of art while helping his father. “My dad collected a lot of Japanese art, so I would research…
Shopkeeper Stories 