Tag: electronics

  • Taking Stock

    Taking Stock

    “I used to work in an electronics factory and it was exhausting. We had to stand all day at the assembly line, and our eyes got tired from using the microscope. We manufactured parts for cameras and printers. Then one day my friend said: why don’t we do this business? So I said: okay” To…

  • Branding an online electronics business

    Branding an online electronics business

    Every success story has a plot that is littered with bruises from tripping and falling. Stories of sharp regret. That moment when you think with paralysing horror: “Whoops” on realizing that you messed up an opportunity, and wishing you could turn back time, and do it all over again. However, here’s an unremarkable truth: we don’t need to…

  • Building an e-commerce business from the ground-up

    Building an e-commerce business from the ground-up

    I had a wonderful opportunity to chat over coffee with Abel Neoh to explore the nuts-and-bolts of his electronics business that he started in 2010. The interview was rich, textured, and brimming with insights. His insights came in handy for my PhD research about small businesses, so I decided to capture the key points in…