Tag: branding
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Give them something new to discover
Kenny Leck runs an iconic store in Singapore called BooksActually. It is a local bookstore that specializes in carefully curated books, vintage goods, and odds-and-ends that book lovers universally tend to love. They offer an assortment of items such as notebooks, tote bags, and sealing wax, celebrating the art of writing and communication. BooksActually has…
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Are you stationary?
The owner of Modern Book Store is Mr Tan. He has run the shop for the past 30 years. His stock has stayed the same despite the decades, reflecting a time capsule of objects that bring back tactile memories for students and office workers : highlighters, staplers, glue, and post-it notes. Mr. Tan shares how…
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Angry Birds don’t like advice
Angry Birds needs no introduction, and neither does Peter Vesterbacka, the creator of the massively popular game from the Finnish company Rovio Entertainment. I had a chance to attend a power-packed conference called InnovFest unBound that featured all-star speakers sharing concrete insights from their numerous touchpoints with entrepreneurship. Peter Vesterbacka is an incredibly approachable and friendly guy (how can you…
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Branding an online electronics business
Every success story has a plot that is littered with bruises from tripping and falling. Stories of sharp regret. That moment when you think with paralysing horror: “Whoops” on realizing that you messed up an opportunity, and wishing you could turn back time, and do it all over again. However, here’s an unremarkable truth: we don’t need to…
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Doll Me Up (Chapter 4): Growing the business
It come as no surprise to learn that businesses are constantly reinventing themselves to stay relevant, where “brick-and-mortars” are becoming “click-and-mortars” and fresh strategies are needed to remain valuable. Those who cling stubbornly to routines from the past are quick to go extinct. A prominent businessman in Singapore, Dr Theyvandran, put it bluntly. “A business cannot stay stagnant.…
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Doll Me Up (Chapter 2): Creating a product and brand
The peril of neglecting branding: don’t let others define you Nazlin Hilal realised quite early that she needed a “brand” to propel her growth in the cosmetic business. When we imagine a brand, we usually imagine a giant household name such as Nike. However, small businesses can also create a brand, even if the brand…
Shopkeeper Stories 