I came across a visually-arresting bookshop in Mal Deodoro (a neighbourhood in Sao Paulo, Brazil). The space was packed floor-to-ceiling with books!
Start small, and grow gradually
The owner has been selling books for an impressive 25 years. It all started with a humble street stand offering magazines and books, and over time, his business flourished. In the past 6 years, he has invested in two stable shops.
Explore diverse ways to add value to customers
The rent for the main shop is 3,000 reals per month ($1,200 USD). He later decided to diversify his offerings with a second shop selling an array of electronic accessories to provide even more value to his customers. With dedication and perseverance, this owner has created a haven for book lovers in the heart of Sao Paulo.
Hire only when necessary to be sustainable
His two sons help him run the business, so he manages without the need for hired workers.
Cultivate a loyal customer base
He gets his vast collection of used books from many channels, but people typically come to him to sell their books, since his customers have known him for a long time. This familiarity spares him the need to actively seek out new supply.
“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” – Biz Stone, Twitter co-founder
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