Category: New York

  • Two strategies to stand out: specialization and spectacular service

    Two strategies to stand out: specialization and spectacular service

    Why we love flowers Things are “just things” – plain physical objects that clutter our material world. However, humans are obsessed with attaching deeper meaning to objects, and corporate powers often manipulate us into believing these stories of significance. For instance, De Beers released a viral marketing slogan “Diamonds are forever” to persuade us that…