Category: Flowers
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Two strategies to stand out: specialization and spectacular service
Why we love flowers Things are “just things” – plain physical objects that clutter our material world. However, humans are obsessed with attaching deeper meaning to objects, and corporate powers often manipulate us into believing these stories of significance. For instance, De Beers released a viral marketing slogan “Diamonds are forever” to persuade us that…
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Budding Business
About 40 years ago as a teenage girl, Madam Soo started helping her mother collect flowers for a living. She recalls the back-breaking labour spent picking jasmine buds from morning till night, because they had to be plucked before they would blossom. When the government bought their garden in Lim Chu Kang to turn into an…